A Music Moment is created and founded by Reinier Middel. At the very first beginning the idea and focus was to share new music trough Spotify playlists and a music blog.

In 2017 the concept changed into a business model to providing ‘branded music’ to brands. After some research it turned out that the current market of background music/ in-store music wasn’t that innovative and could need some changes.

In comparison with consumer streaming services as Spotify and Apple Music the in-store music products, at that time, were really outdated.
After a conversation with Spotify NL we’ve been put in contact with Soundtrack Your Brand. A Swedish start-up, backed by Spotify.



Soundtrack Your Brand is the developer of Soundtrack. The fastest growing and only ‘Spotify Backed’ background music platform in the world. Founded by replica deepsea rolex board members of Spotify and created because of the lack of a legal, modern, digital, user friendly and fair trade in-store music product.

Soundtrack is a legal in-store music streaming platform for business in retail, hospitality and public spaces.

As a premium partner of Soundtrack Your Brand we are providing ‘Soundtrack’ and are responsible for all partnerships in the Benelux.

Want to know more about the use of legal background music & licenses?